Monkey Wrench Solutions gives independent HVAC owners an agnostic scoreboard that connects the CRM, marketing, and operational systems you already run. See true, properly weighted ROAS, the bottlenecks wasting ad dollars, and where to redeploy capital so you spend less and close more—without being graded by the vendors selling you the channels.
We are in BETA testing with great operators who want to out perform their peers and P/E backed Home Services Companies.
If you would like to see if there is a spot available in BETA testing, please reach out.
Worst case, you can be first on the list for a partnership January 1, 2027.
Thanks for checking us out, Go Own Your Market!
Reach Out for BETAProperly weighted attribution · Directional advice vs last-touch
| Channel | Last-Touch ROAS | Weighted ROAS | Directional Advice |
|---|---|---|---|
| Google Ads (non-brand) | 4.1x | 5.7x | Protect; earlier touchpoints under-credited |
| LSAs | 9.4x | 8.1x | Strong; slight last-touch inflation |
| SEO / Organic | 6.2x | 10.9x | Expand — highest profit, heavily under-credited by last-touch |
| Referrals (chain) | 12x | 88x | Systematize — lowest cost, multi-hop value invisible to last-touch |